Low Self-Esteem, The Big Issue

Self esteem – the smaller it is the bigger the issue.

What we were told as a child, usually sticks around with us into adulthood and affects everything. Our education, how much money we make, the job or career we have, our choice of partner, our health and attitudes to sport, even where we live and who we choose as friends.

I will come back to this topic quite frequently as there is so much to learn as you learn about self-esteem, and how to not just boost it but to have it authentic and at a healthy level.

Try this little exercise tomorrow morning. Notice what you think or what you say when you look at yourself in the mirror first thing in the morning.

It’s a powerful exercise. How long do you look at your image? Do you poke and prod your face, spotting the imperfections? Do you have a mirror at face height or is it full length. Now what do you say when you see your own nakedness?

My guess is it’s not too complimentary, and you’re probably instinctively thinking the sooner you can get yourself away from your own reflection, the better.

How often do you tell yourself you are beautiful?

Would you tell yourself you are beautiful for a free meal?

Look what happened when a restaurant in Brazil carried out a little experiment on female empowerment.

Click here for the link.

article by Neha Prakash

They say there’s no such thing as a free meal but, if you’re beautiful, you can eat for free at this Brazilian chain of fast food restaurants.It may sound like an offensive concept at first, but it’s actually quite the opposite. The restaurant Spoleto told every female customer she didn’t have to pay for her meal as long as she could affirmatively answer the question, “Are you beautiful?”The customers were handed mirrors by cashiers who hoped every woman would admit to her beauty — serving as a self-esteem booster for the day. The gimmick was the restaurant’s way of celebrating International Women’s Day on March 8, but the ad that accompanied it was only recently posted toYouTube.

The restaurant’s experiment is part of a recent trend of businesses engaging with female empowerment as a form of advertising. In April, Dove released a “Real Beauty” campaign that asked women to describe themselves to a forensic artist who sketched them. The women then compared the sketches with those inspired by other people’s descriptions of them. The inspiring ad blew up on the Internet, becoming the most watched ad ever.

It seems Spoleto was hoping to take a page out of Dove’s book. But it’s not fully evident if the restaurant’s viral ad had the same uplifting results. The restaurant reported that throughout the day 500 women confessed their beauty and ate for free (with a 35% increase in sales, according to Fast Company), but the blog Eater did suggest that, since the restaurant has 200 locations, 500 is a somewhat low total number.

The campaign is also leaving a bad taste in people’s mouths for focusing solely on external beauty. After all, these women were apparently using their looks to cash in free stuff.

 

What do you think about the recent trend in female-empowerment-focused advertising? Share your thoughts in the comments below.

 

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